Città d’Italia main actor at FOOD ASIA 2018

Città d'Italia protagonista al Food Asia 2018

Caffè La Messicana Piacenza with Città d’Italia is ready to face an important journey in Asia: from 24 to 27 April it will be part of Food and Hotel Asia 2018, crucial trade fair which since 1978 takes place in Singapore.

Modern and cutting-edge Capital, offers every months initiatives and events dedicated to the food&beverages world’s keeping up with the times, a crossroads that will ensure the Italian company to trace and develop new business opportunities on the Asian side and beyond.

In particular, Caffè La Messicana Piacenza will attend Food Asia ( Hall 8, Stand 8N2-07), one of the six areas of this relevant exhibition considered among the most authoritative events at international level.

In this context, the roasting will propose to its visitors to undertake a real sensory journey to discover the quality and taste, according to the best Italian tradition. Aromas, scents, flavors: it will be a cognitive and experiential journey to enhance the cult of true Made in Italy coffee’s, combining tradition and culture.

At Food Asia, Caffè La Messicana Piacenza, will meet the main buyers and decision makers of the Southeast Asia, this represents an opportunity to promote Città d’Italia, the roasting’s premium brand, as well as to celebrate in Asia the exclusive Anniversary Blend, obtained from a searched and conscious combination of single origins, considered among the most prestigious qualities of coffee.

This year the exhibition will be even more extensive and full of events compared to past editions, with a series of activities, proposals and seminars aimed at the needs of the hospitality sector. In 2017 there were 3,197 companies from 70 countries and 47,630 visitors, of which over 40% were not from Singapore.